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By Gaby Dufresne-Cyr, CBT

Thousands of articles and books are written each year on how to achieve success. Corporations set examples for young entrepreneurs, but when it comes to animal-related business, do success tips apply or should they be taken with a grain of salt?

Recently, I gave an interview to a university student on my definition of success. The lovely young woman was curious and open-minded. We sat and drank coffee in the Dogue Shop's lounge and discussed the many tips normally taught in university business classes. More specifically, the topic covered my definition of success and the steps I thought were appropriate.

My Definition
I define success not by an amount of money, but rather by the actions I've completed in order to transform my passion into a working and self-sustaining model. To me, success is the ability to not only do what I love but be who I am. I think everybody can work their passion, but if you're not yourself in the process, you'll fail. Why? Because emotions and insecurities influence decisions. I see many dog trainers and behaviour consultants burnout and return to the non-passionate workforce, not because they didn't love what they did, but because they lacked the inner leadership required to transgress their own emotional limits.

Certainly, leadership can be learned, but to lead yourself towards the desired goal and remove hurdles along the way requires a certain ability, characteristic, a motivational force if you will, to take the steps necessary an assure victory. Being in business is a stressful adventure not intended for the weak of heart. If you are a natural leader and have decided to follow your dream and turn your passion into a full-time business, as Axl Rose would say Welcome to the jungle.


Services, The New Product
The top ten business tips for beginners are listed below. I've added my thoughts to illustrate differences between service and product industries. If you're thinking of starting a business, I highly recommend you write up a business plan with a senior service industry professional, if only to clear your thoughts about tip number one and seven.

1. Do some soul-searching. If you don't know what you're passionate about, you can find a multitude of personality tests that can help you discover your inner calling. Most people who'll read this article already have an idea. Actually, more often than not, people have too many ideas.

2. Pick the right type of business. If you know number one, there's no need to spend time on this. The only thing I would recommend is to wean out products. Service professionals who sell products are not taken seriously. Think about it, would you buy supplements, clothing accessories, or food at your psychologist or chiropractor's office? Pet stores are product businesses and your service clients are not looking to buy pet food or leashes.

3. Figure out how much money you'll need. True, but this should really come last, once you've made your business plan. Don't try to jump hurdles before you get to them. Finances and projections will come soon enough.

4. Hire the right people. Kevin Costner said it best in Fields of Dreams If you build it, they will come. Most animal professionals are independent workers, but if you plan on expanding, find people who share your vision and mission statement. If you stay true to yourself, the right people will show up at the right time.

5. Create a winning culture. This is really about leadership. If you stay true to yourself you'll be surrounded by the right people because a winning culture is a consequence, not a goal. I've never set out to create a new culture, let alone a winning one. I believe people rally around a successful business because of the authentic nature by which it evolves.

6. Learn empathy. OK, let me simply point out that if you haven't learned how to be empathetic by now, you most likely have an antisocial personality disorder. Empathy is the first thing we learn as infants, so cross this one off your list of things to do. On the other hand, you might need to take a few classes on interpersonal communication, interviewing, and group dynamics.

7. Find the metrics that matter most. This refers to what services will you offer. If you haven't answered that question already, I suggest you start by what you DON'T want to do. As mentioned in tip number one, future professionals want to do everything, unfortunately, they often burn out and end up doing nothing.

8. Use incentives. As mentioned above, training and behaviour aren't products, they're services. The service industry normally doesn't use incentives. Have you ever contacted a plumber, electrician, psychologist, or chiropractor because he had a special two for one offer? I didn't think so! Your work should speak for itself. If you want your clients to return that's fine, but service professionals normally don't use promotions to attract clients.

9. Experiment in stages. Tip seven should make this stage obsolete. When you know what you want to offer, stages should only mean new services or better services. If you grow as a business and hire people, remember no one is exactly like you and clients might not want to deal with your colleagues. Which, if you think about it, is a good thing.

10. Keep your eye on the future. Although being aware of what goes on in the animal industry is required, innovations should not come from others, they should come from you. Always Think Outside the Box and be creative. Again, there's no one else exactly like you; therefore, you should allow yourself to experiment, evolve, grow, flourish, and transcend the present moment. The future will come soon enough.

My Thoughts
In the end, owning your business is extremely rewarding. I've met wonderful people, worked with amazing animals, made connections I never could have dreamt of, and have been blessed by unique experiences. I've never set limits for myself because I've never believed in boundaries. I like to go with the flow in a structured kind of way. Most importantly, I try to live in the eternal moment because I truly love the discoveries I make. In that way, I can relate to dogs, for the journey allows me to savour my passion and frolic in the wind.

References
- John Molson School of Business. Concordia University. Retrieved from http://www.concordia.ca/jmsb.html 07-2015.
- Minda Zetlin. 10 Steps for Success as an Entrepreneur. Retrieved from http://www.inc.com/minda-zetlin/10-steps-to-success-as-an-entrepreneur.html 07-2015.
- Government of Canada. Service Industry. Professional, Scientific and Technical Services Industry Profile. Retrieved from https://www.ic.gc.ca/eic/site/si-is.nsf/eng/h_ai02289.html 07-2015.

By Gaby Dufresne-Cyr

Those of you who read this blog every week are used to the Think Outside The Box ideas I write about. Consequently, many of you know I have a learning disability and an eidetic memory. You also know that I've trained my mind to recognize letters, words, and numbers as they are, not as my mind thinks they are. This brings me to behaviour, more so, dog behaviour. The reason we can see beyond behaviour is because of our ability to feel empathetic. 

Mirror, Mirror, On The Wall
Behaviour is the result of internal processes manifested outwardly, and as Morpheus said to Neo in the Matrix "The body cannot live without the mind." We, I really should say I, am reminded how great an impact emotion and cognition have on mySelf, especially when I look to the past.

Let me tell you a little story. In 1997, I had a life-altering idea that still drives me today. I won't go into details about the idea because it's not relevant. What is important is the long-lasting effect it's had on me as a person and professional. At that specific moment in time, it became clear to me that working with animals was, is, really about working on mySelf.

Emotions are contagious whether you want them or not. Brains are wired for empathy, and not surprisingly, science confirms dogs are also wired for empathetic connections. When I observe human or dog relationships, I'm tempted to bypass behaviour and look at which emotions are in action.

When I can perceive which feelings drive behaviour, I access the opposite emotion within myself and share it purposefully. My objective is to transcend emotions and develop a universal state of feeling, of being. 

Monkey See, Monkey Do
My entire life has been about encompassing ideas, emotions, feeling, thoughts, plants, people, and animals into one giant entity which has depth and breadth. A sort of living organism which self-sustains itself because of a shared connectedness.

Sounds intangible, not to say ludicrous, I think not. Couples adopt their spouse's mannerisms and speech patterns; dogs synchronize their gate speed to their human; plants grow more efficiently when they're in the presence of other plants; consequently, our simple attachment to one another influences others.

In other words, your dog becomes you, and you become your dog. This is not new, for centuries, companies have used the monkey see, monkey do phenomenon to sell products. 

Words of Wisdom
Empathy isn't about feeling responsible for other's emotions, it's about placing yourSelf in someone else's emotional state in order to feel what they might be experiencing. Unfortunately, empathy can bring you so far. If you've never experienced the emotions associated with a particular event, it's difficult to perceive the same feeling.

My perception of people and animals is a reflection of internal processes which belong to me. I see events in my life as experiences. These encounters serve to teach me how I perceive mySelf in the world and all that it contains; therefore, my emotions belong to me and reciprocally, I'm not responsible for other's emotions. Empathy and projection are very distinct things.

I live my life based on a sentence I thought of during meditation "Close your eyes and see, for the vision laid before you is clouded by your sight." If you can make sense of this sentence, you've understood what I've been trying to say. If you don't, no worries, life will always find a way to teach you the concept. And, if life doesn't teach you, your dog will.

By Gaby Dufresne-Cyr, CBT

A few weeks ago, we talked about breeding dogs for fashion, not function. The taboo topic is a very sensitive one because it reflects our direct impact on a species we created to serve our specific needs. Unfortunately, our needs for a service animal (hunting, livestock guardian or herding, human safety, etc.) have changed and so too have our dog breeding practices. 
 
In the last few decades, designer dog breeds such as the morkie, cockapoo, labradoodle, puggle, and so forth have become popular, not because they serve a function, but because they are fashionable. People love these mixed dogs because they are one in a million, so to speak, and owning a rare breed is what makes people feel different and unique.

Designer dog breeds are one thing, monster dogs are another, but both find themselves on an ethical slippery slope. In Great Danes and Other Monster Dogs, we saw how the exaggeration of physical and behavioural attributes compromises function for fashion. With social media, fashion can quickly spread with highly negative consequences for our furry friends. We have to be careful not to change designer breeds into real monster dogs.

Nature does produce monster creatures with forms that don't serve a function. When this happens, animals normally don't live very long and are removed from the gene pool. However, with domestic dogs, this isn't always true. Some people tend to breed strange-looking canines together in order to create litters of dogs that will sell high because of their uniqueness, and with social media, how easy it would be to promote fashionable figures over functional ones.

When we talk about designer breeds and monster dogs, a few questions come to mind. Questions like, how do dogs feel within their own body? Certain characteristics hinder function, therefore, dogs must suffer in some form or another. If they do, how do we evaluate suffering? Do we base suffering on behaviour or on physical pain? Dogs who suffer from short spine disease would die if left to their own device, so why do we feel compelled to save them? I'm simply asking you, the reader, to think about these important issues because it's entirely our responsibility what makes or break a dog breed.    
 
A few final thoughts and questions. Who would judge monster dog breeders as unethical? Who would prosecute such breeders when no control exists to oversee the genetic welfare of puppies? To these, I have no answers, and I sincerely hope I'll never need to find them. Monster dogs should never become fashionable because of our desire to possess strange and unique things.

Designer breeds are not the only creatures we are turning into monster dogs. As Adam Conover in Adam Ruins Everything mentions, pure bread dogs are being transformed into monster dogs because of inbreeding and our desire for fashion. This form of fashion breeding is slowly, but surely, killing our precious pets. If you click on the above link you will get a simple, yet thorough, explanation of what people are doing to dogs.

The only solution we have to save our dogs is to allow for genetic diversity. We must put aside our need for fashionable pets and focus on function: running, jumping, retrieving, catching, herding, swimming, pulling, etc. I suggest we prevent domestic canines from becoming monster dogs by allowing them total cross-breeding with other breeds but avoid making designer dogs. We must allow the gene pool to recuperate if we are to keep our furry friends functional.

By Gaby Dufresne-Cyr, CBT

When I was a kid, we had Great Danes. These majestic creatures were big, bold, and never shied away from all our childish shenanigans. We started with one, then we had puppies, so we ended up with two, you know how the story goes. We had a molosser breed because Great Danes were big friendly dogs. With time it seems, Great Danes, molossus, and other breeds have become monster dogs.

Molosser means mastiff type. In French, a mastiff is called a Dogue (pronounced dog). Actually, Molosser is the proper term to describe what people call bullies. Dogue Allemand (German Mastiff),  Dogue de Bordeau (French Mastiff), Dogo Argentino (Argentinian Mastiff), Dogue Napolitain (Neapolitan Mastiff), Broholmer (Danish Mastiff), Dogue Anglais (English Mastiff), Anatolian Mastiff (Turkish Mastiff) all belong to the mastiff group, AKA molosser, AKA bully, AKA dogue. There are so many molosser breeds I can't name them all here, but you can visit this page to find out more.

Breeding Function or Fashion
I'll probably make enemies in the dog breeding community with this article, but I have to speak up. Today's Great Danes look and behave nothing like my childhood dogs. They have narrow chests, are lightweight, nervous, fearful, and prone to so many diseases, books have a chapter dedicated to the subject. Mind you this is not only happening with Great Danes, other breeds are seriously affected by our lack of consideration for their psychological and physical well-being. 

I know I'm over-generalizing, but like my friend says, Gotta make outrageous claims if I'm gonna keep you awake. Seriously though, when we choose fashion over function we're changing our companions into monster dogs. The new norm in dog breeding is to exaggerate physical characteristics because the strange, uncommon, and peculiar dog is what we all want. Why, do you ask? Because a unique dog makes us, well, unique.
 
Morals & Ethics
There is absolutely no function to excessive hair, skin, a brachycephalic face, twisted legs, extra-long ears, or low hindquarters. I believe it's our role to educate the population about poor breeding choices. We need to stop the trend and ask ourselves, as pet guardians and professionals, where do we draw the line? Do we want to breed for function or fashion? I think the time has come to turn the tide and stop breeding dysfunctional pets and start breeding functional friends.

I want to grow old and see beautiful dogs walking and working within their human teams. I want to watch Retrievers bring back rubber ducks from a hidden pool. I want to hug a Molosser dog without him shying away. I want to see Shepherds herd animals. I want to see Terriers dig out plastic rats. I want to see running dogs run. My question to you is what do you want to see? I'll leave you with these words "...You want the enjoyment from that animal [dogs] and you're willing to do almost anything to the animal to get that enjoyment out." - Raymond Coppinger
 
Source
- Molosser Dogs
http://molosserdogs.com/gallery/index.php?cat=2
- Extreme Breeding
https://www.youtube.com/watch?v=Hex00WjSobE
- Canadian Kennel Club Breed Standards
http://www.ckc.ca/en/Events/CKC-Breed-Standards 2015

By Gaby Dufresne-Cyr, CBT

When I was in yoga school and attending university, teachers had a saying Observe the Observer. A simple statement which requires years of practice just to understand it's significance. Fortunately for us, dogs live their lives based on this philosophy. We, on the other hand, indulge ourselves in past or future dimensions of time with great consequences. We forget all about the Observer.

The Eternal Mind
What does Observe the Observer mean? It means to look at one's actions and words from an external point of view. A kind of step-out-of-your-body experience without stepping-out-of-your-body in order to consciously become aware of your thoughts and actions. You can see how this is easier said than done, especially when emotions get in the way.

Observe the Observer teaches us to live in the eternal moment. In fact, this is what spiritual practices teach, yet we let our minds wander and get caught up in all the daily drama that surrounds us. Unfortunately, daily dramas constantly bring us back to the past or propel us to the future. If we were  Marty McFly, that would be awesome; unfortunately, that's not the case. But (because there's always a but) we do have the means to keep our minds from wandering off. We do have a perpetual be-in-the-present-moment machine with highly sophisticated sensors at our disposal.

If you're a dog caregiver, look at your feet, it's right there. OK, so it might be outside, in the living room, or hidden under the table, but it's there nonetheless. We didn't come up with an original name for this machine-like anti-mind-traveller or resistant-thought-shifter, nope, we called it a dog.

A Powerful Message
Dogs, the canines that they are, live their lives in a quasi constant present state of mind. They are the master observers; therefore, let's use our human-dog relationships and stay connected with them in the present. Allow your dog to teach you this valuable lesson that is Observe the Observer. Watch yourselves interact with your dogs and feel their present awareness, for the present is really the gift.
 

When dogs go to you, receive them as if they were gods. Interact with them and notice what you're doing in return. Are you thinking about the shopping list, a work task that wasn't completed, your teen's emotional problems, or are you simply gazing back and enjoying the moment like this was the most wonderful thing you've ever seen or experienced in your life?

Observe the Observer means you were able to catch yourself being mentally absent and capable of returning to the present. This shift in awareness is all you need to be happy, and guess what, dogs teach us this lesson every single moment of every single day. The present is the most precious gift, and dogs give it to us repeatedly, so, maybe it's time we took a look at our Observer.

By Gaby Dufresne-Cyr, CBT

Working with animals is extremely rewarding, but it also yields a dirty secret, people in our line of work burn out. We change bad behaviour into good behaviour, we improve the human-animal bond, we teach, we foster, or rescue dogs, and all his hard work comes with a steep price, we emotionally exhaust ourselves. Today's article touches on human emotional management.

I'm fortunate enough to have learned this very important skill while I was in college. Because of my learning disability, I had to manage my emotions in order to access my memory and train my brain to make a new association between words. I had to manage frustration, sadness, and euphoria all at once, which as you might have guessed, was not an easy task.

Human emotional management is the hardest thing to do because we're super sensitive to the animal's plight and we desperately want to help. Thus, while we address animal issues, we come to realize we are faced with human emotions; consequently, it becomes difficult to manage both humans (ourselves and others) and animal emotions. If professionals can't emotionally disassociate themselves from the situation, they are likely to burn out. To avoid stress which can lead to distress, and eventually burnouts, I want to give you a few ideas on how to manage your emotions. So, please keep an open mind as you read on.

1. You are not the animal you are helping.
2. You can only do your best, beyond that point, let someone else take over.
3. When faced with a difficult situation tell yourself "I'll deal with these emotions later".
4. Don't forget to address emotions as soon as possible; don't sweep your emotions under the proverbial carpet.
5. Your view of a problematic situation is very different than the animal's perception of reality.
6. If you are too emotional, don't get involved and don't train.
7. If you need to address an emergency, use your rational brain, talk yourself through the steps.
8. Voice your emotions when appropriate. Ideally, after an emotionally charged event has occurred.
9. There will always be animals in need, you can't change this fact; you can only change your perception of it.
10. Talk with other professionals, ask them how they cope with their emotions.

There's a fine line between stress, distress, and eustress, and if you don't respect your limits, you will burn out. Working with animals means we accept the challenge of creating a new reality for the human-animal team, beyond that point, you must let go. You're not responsible for other peoples' emotions; you're only responsible for your own inner well-being. I'll end this article with the following quote "The environment is everything that isn't me." - Albert Einstein

By Gaby Dufresne-Cyr, CBT
The hardest part of owning a pet is when we realise our animals don't live forever. We live in such close proximity to our companions that pain felt by their loss is not only profound and sad, it can be utterly life changing. In my case, I've been fortunate to spend my life with a variety of marvellous pets and working dogs; unfortunately, this also means approximately ten animals have come and gone throughout the years. 

Animal grief is another taboo topic I wish to address this week, for it's an extremely difficult period for animal lovers. People who grieve their pets often feel emotionally alone and sometimes disconnected from the rest of their entourage, especially if their family and friends are not pet lovers. Spouses, children, co-workers, and parents who don't share an emotional link with animals will often dismiss pet grief as an actual bereavement process.
  
Shameful Pet Loss
People who grieve the loss of an animal can feel sad and lost, and without support from their environment, these same people cry and scream in secrecy as they process their pain. Some people will be subject to expressions such as Don't cry, it's just a cat, Why don't you just get another dog, or my favourite You should be happy, you can now do what you want, when you want. Certain people are so ashamed of their emotions, they hide how they actually feel.
 
There's no shame in feeling isolation, loss, sadness, confusion, anger, or uncertainty when you grieve the loss of a beloved pet. Each person has a right to process difficult emotions and should feel comfortable to ask for support, especially from family and friends. So, how do we create empathy where there's very little to none? How can a person accept your pain as real and support you through the grieving process? If colleagues don't believe there's an emotional connection, how can they address the sadness you feel? Unfortunately, the answer is it's very difficult, not to say impossible, till they have felt an emotional connection themselves.
 
Where to Turn
Pet loss is as real as it gets and if you feel alone, sad, or confused here are a few tips.
1. Bereavement is OK. You're allowed to be sad and angry.
2. Grief comes in many shapes and forms.
3. There is no norm when it comes to rituals associated with pet loss.
4. Make sure you say goodbye any way you feel appropriate. 
5. If you have other pets, make sure you're aware of their emotional state.
6. Wait till you've processed your emotions before you get another companion.
7. When ready, get a different breed of pet, it helps with closure.
 
Many of our clients have turned to us for help when they lost their companion; as such, we strongly encourage trainers and behaviour specialists to have a list of resources handy for these difficult times. Remember, people need to talk about their pets and feel they have been heard. Finally, if everybody could accept that loosing an animal is in fact painful, we would become a better society, because acceptance is the first step towards healing emotions.
 
Pet Loss Canada is a web site where you will find the following links:

• Goodbye and Beyond: A Workbook For Those Enduring the Loss of a Companion Animal pdf booklet
• When Your Pet Has Died - Alan Wolfelt
• You will  always be a part of me - Timothy O’Brien -  www.petlossgriefguide.com
• Is It Time to Say Goodbye - Timothy O’Brien -  www.petlossgriefguide.com
• Pet Loss and Human Emotion - Cheri Barton Ross & Jane Sorenson
• When Your Pet Dies - Christine Adamec
• Coping with Sorrow on the Loss of a Pet - M. Anderson
• Grieving the Death of a Pet - Betty J. Carmack
• The Human-Animal Bond and Grief - Laurel S. Lagoni
• Diary of a Very Special Love - Martin S. Kosins
• Good-Bye My Friend: Grieving the Loss of a Pet - Herb & Mary Montgomery
• A Snowflake in My Hand - Samantha Mooney
• Animals Make Us Human - Temple Grandin
• Resilience - Elizabeth Edwards (NB: Paperback is written to current time)